We reviewed: Aavrani’s hair growth serum

Welcome to our review series, where we feature conscious brands that inspire us by building better products. We reviewed AAVRANI‘s Hair Density Growth Treatment.

How It Meets Our Value Standards: Hair Density Growth Treatment

Why We Love AAVRANI: They use clean, natural ingredients rooted in Ayurvedic-inspired formulas. 



About AAVRANI : AAVRANI wants you to own your natural beauty and culture. As a kid, founder Rooshy Roy was shamed into dissociating from her Indian roots, shifting towards American beauty standards. But as she grew up, Rooshy returned to the Ayurvedic beauty rituals she was raised on: using egg whites for hair elixirs and raw honey for skin care. All this led to AAVRANI: born to embrace the duality of identity and beauty by uniting clinically-proven results with ancient cultural beauty practices to cultivate self-love.

More On The Hair Serum: Crafted for daily use, this lightweight gel serum absorbs into the scalp without disrupting your hairstyle. Formulated with turmeric stem cells that initiate an epigenetic reset of the hair follicles, encouraging hair growth, and vegan collagen that hydrates the scalp and helps to reduce shedding. With consistent use, this treatment is clinically proven to deliver new hair growth in 8 weeks.


What You Should Know: This hair serum’s key ingredients include Turmeric Stem Cells, a plant active that helps to reset the hair bulb for fuller, thicker hair; Vegan Collagen, a plant-based ingredient that provides a 20X increase in hydration; and Ashwagandha, an Ayurvedic superfood ingredient that strengthens roots and soothes scalp irritation. All of this helps with thinning hair and hydrating dry scalp.

How it Meets Our Values:

  • Giving Back: pledging 2% of annual proceeds to Shanti Bhavan School in India, a program focused on breaking the cycle of poverty through education.
  • Diverse & Inclusive: AAVRANI celebrates Indian rituals and is committed to normalizing traditional beauty
  • Women-Owned: AAVRANI is founded by Rooshy Roy.
  • AAPI-Owned: AAVRANI is founded by Rooshy Roy, who identifies as Indian. 
  • Clean Ingredients: By using natural, plant-based, cruelty-free products that avoid harmful ingredients.

Behind the Brand: Born to Indian immigrants and raised in Michigan, Rooshy Roy grew up bouncing back and forth between cultures—either too Indian or too American at any given point in time. Recalling her delicate grandmother’s use of culturally natural ingredients to achieve glowing skin and silky hair, Rooshy wanted to honor the duality of identity and beauty—and so she did.