A Note From Our Founder: A New Era⚡️

To our Verticale friends + fam,

It’s time to share some MAJOR news— and as part of our loyal newsletter community, you’re the first to know.

Today, we announce that we’re joining forces with Marmalade, a new community-driven way to search the internet’s favorite brands. From here on out, consider The Verticale and Marmalade partners-in-crime, on a mission to uncover the best products from the best online brands, together ?

Last summer I was introduced to the Marmalade team because one of my founder friends thought we should meet (thanks, Joy). You can imagine my surprise when I found out that this team had been quietly building a company with our exact same mission. When I met the founders, Chris, Steve, and Jimmy, the shared values, company dreams, and overall synergy, was honestly bizarre. It quickly became clear that we were destined to conquer this new era of retail discovery, together.

Good news, The Verticale isn’t going anywhere. Per usual, you’ll find us in your inbox gabbing about cool, online brands that lead with sustainability, ethics, clean, and minority-owned stories.

As for Marmalade, they’ll be your new go-to for discovering the internet’s best brands. At Marmalade you can search for top-rated products from over 10,000 small, founder-led, mission-driven brands. Better yet, you can see what products other people recommend. *pro-tip, you can also filter by your values (B-Corp, Black-founded, Earth Friendly, Giving Back, Cruelty-free)

Other big news: Marmalade will be launching a community of online shopping enthusiasts soon. Our community will get to upvote products and participate in community-curated pages around super fun topics like “Best Gifts For Brooklynites”, “Best White Sneakers,” “Best Natural Deodorants for First Date Nerves,” plus many more absurdrelevant niches to know. You wouldn’t be here if you didn’t care about online brands— so we’d love to have you be a part of it. To get involved, head to Marmalade.co and create an account, and, when we launch, you’ll be the first to know. 

As for our team, I’ll be joining Marmalade (now home to both brands) as Co-Founder and Chief Marketing Officer.  Ioli, the hilariously witty editor of our newsletter has also joined our new team as Head of Content (congrats, Ioli)! 

We have even more news dropping next week. There’s so much more to come. So stay close and hang tight, because things are only heating up. 

In the meantime, check out some of our all-time favorite Verticale recs, brand partners, and products we stand behind— on Marmalade. Worlds, colliding:

– Jaclyn Grauman
Marmalade Co-Founder, Verticale CEO, DTC Discovery Dreamer